We send more text messages to each other every day by phone than there are people on earth.     The average time spent on a web page is 56 seconds.     At least one blog is launched every second of every day.     There are 4 billion mobile phone on earth.     Your website has just 1.8 seconds to catch people's attention.     Amazon makes more money on cloud computing and storage than it does selling books.     In Tokyo, you can order a customised Toyota on Monday, and drive it home on Friday.     

Monty Python

In response to poor quality clips of their movies online, Monty Python launched their own YouTube channel, giving their fans high-quality video clips for free. Why? To help drive sales of movies and TV shows. 3 months after launching this, Monty Python DVDs were at number 2 on Amazon movies and TV best–sellers list, with a 23,000% increase in sales. This is the paradox of free – people are making lots of money charging nothing. It is one of the most powerful marketing tools of our time, to give away one thing to create demand for another.

Posted by Matthew Poyiadgi at Monday, September 07, 2009

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