We send more text messages to each other every day by phone than there are people on earth.     The average time spent on a web page is 56 seconds.     At least one blog is launched every second of every day.     There are 4 billion mobile phone on earth.     Your website has just 1.8 seconds to catch people's attention.     Amazon makes more money on cloud computing and storage than it does selling books.     In Tokyo, you can order a customised Toyota on Monday, and drive it home on Friday.     

Customisation and the need for speed

I learnt this week that in Tokyo, you can order a car to your specification from Toyota on Monday morning and drive it home on Friday afternoon. We are swiftly moving from mass production to mass customisation, and that is service indeed. I also understand that Sony produces 2 new products every working hour, and Disney develops 1 new product every 5 minutes! One manufacturer recently said he can see the day when a product is released in the morning and is out of date by midnight. You can customise perfume, jeans, credit cards and even chocolates today, so I agree with that!

Posted by Matthew Poyiadgi at Friday, March 27, 2009

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