We send more text messages to each other every day by phone than there are people on earth.     The average time spent on a web page is 56 seconds.     At least one blog is launched every second of every day.     There are 4 billion mobile phone on earth.     Your website has just 1.8 seconds to catch people's attention.     Amazon makes more money on cloud computing and storage than it does selling books.     In Tokyo, you can order a customised Toyota on Monday, and drive it home on Friday.     

Can you afford not to?

Pope Benedict XVI has just launched his own channel on YouTube. The site will carry short clips of news from the Vatican each day. Like most social media, it is free, easy to setup and maintain, and reaches millions of people. Every company, every department, every person, must have a presence online. The question we must ask ourselves is can we afford not to?

Posted by Matthew Poyiadgi at Monday, February 02, 2009

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