We send more text messages to each other every day by phone than there are people on earth.     The average time spent on a web page is 56 seconds.     At least one blog is launched every second of every day.     There are 4 billion mobile phone on earth.     Your website has just 1.8 seconds to catch people's attention.     Amazon makes more money on cloud computing and storage than it does selling books.     In Tokyo, you can order a customised Toyota on Monday, and drive it home on Friday.     

The wrinklies now have the crinklies

Read this line from 'Funky Business', the excellent book by Jonas Ridderstrale and Kjell Nordstrom, two very cool and no-nonsense authors. They say silver surfers have the money to do as they please, and question if we are targeting them - an audience who has the know-how, the lifestyle and the cash to fund it!

Fact: according to a report by insurance group AXA, internet usage surpassed gardening as the preferred pastime for pensioners, as long ago as 2007. Are we engaging them?

Posted by Matthew Poyiadgi at Tuesday, December 23, 2008

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